"Quality research - for improved decision-making"

WI.SO DR. SCHOCH + ASSOCIATES
ECONOMIC AND SOCIAL RESEARCH

was founded in summer 1994 as a new research and consultancy institute in Zurich. Its specialities are qualitative and quantitative studies in the following sectors: innovation, image, advertising, personal selling , sponsoring, consumer behaviour, human resources management and employee relations. The institute's philosophy is based on over 30 years of personal experience in design, planning, evaluation, implementation and supervision of demanding research in the private sector and at universities. The institute also offers consultancy and lecturing services. Current new research areas include: Electronic Commerce, Telework, Distant Learning, Mega Mergers, Product Placement, Real Estate Marketing.

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