PUBLICATIONS AND PROJECTS

German

Complete list of all publications on sale (WI.SO REPRINT SERIES)

Publications in particular subject areas:

Innovation and Diffusion

Image, Marketing, Media, Communications, Advertising

Personnel Selling

Sponsoring; Product Placement

Human Resources Management/Employee Relations

English

SCHOCH, Rolf (1993): Image and Attitude Research to Attract Sponsorships - A Case Study of the 'Swiss League for the Protection of Nature'. Paper presented at Sponsorship Europe '93 Conference, 2-3 November 1993, Amsterdam.

Reprinted in:

Marketing and Research Today, The Journal of the European Society for Opinion and Marketing Research, Amsterdam, 2/1994, 75-87

Reprint No. 3/93 Fr. 35.-

- MEENAGHAN, Tony (Ed.) (1995): Researching Commercial Sponsorship. New Monograph Series, Vol. 1, 25-40. Amsterdam: ESOMAR European Society for Opinion and Marketing Research

 

 

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