Media , Communications and Advertising Research

provides information on how, and to what extent, a message or an activity by business organisations and social and political institutions are remembered and evaluated by the target public. Media research provides an insight into the way information is presented and the use, function and evaluation of specific types of media and published titles, including the assessment of concrete products to enable selective publishing and editing decisions.

Our published research studies deal with:

 

The WI.SO Research Institute can draw on a pool of economists, sociologists, political scientists and psychologists, to build an interdisciplinary team of researchers and consultants with a great wealth of knowledge and practical experience. The Institute has a well-equipped CATI facility with a team of interviewers which is centralised and under the permanent control of the fieldwork manager. This team regularly conducts both representative studies and those geared to specific target groups, right across Switzerland - including the French and Italian speaking regions. Besides personal interviews, other methods of empirical research are used on their own or in combination, such as mail surveys, observation, systematic content analysis, group discussions (focus groups), expert interviews, in-depth interviews. The collated data is processed on our in-house computer systems. We use the PC+ version of the SPSS package for sophisticated statistical analysis.

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