Rolf B. Schoch

KEYNOTE BIOGRAPHY

CURRENT POSITION

Owner/General Manager of WI.SO Dr. Schoch + ASSOCIATES, ECONOMIC AND SOCIAL RESEARCH, Zurich, Switzerland

Lecturer, teaching marketing and marketing research at graduate level, University of St. Gallen (HSG), Switzerland

EDUCATION

1958

Academic Degree of "Licentiate in Economics and Business Administration" (MBA), University of St. Gallen/Switzerland

1965-1968

Additional post-graduate studies in psychology, social psychology and sociology, University of St. Gallen and Federal Institute of Technology (ETH), Zurich/Switzerland

1969

Academic Degree of "Doctor of Economics and Business Administration" (PhD), University of St. Gallen/Switzerland

Dissertation "Selling as a Social Interaction Process. A Theoretical and Empirical Study of the Behaviour of Prospects and Salesmen in the Selling Situation" (in German)


Doctoral Awards
:

Doctoral Research Fellowship, awarded by Swiss National Science Foundation; research grant, awarded ad hoc by 3 Swiss business firms


RESEARCH AND BUSINESS EXPERIENCE

1958-1960

Management Consulting, Institute for Economic and Business Consulting, Basle, Switzerland

1960-1961

Research Assistant, Swiss Research Centre for Marketing and Distribution at the University of St. Gallen, Switzerland

1965-1982

Member, later president of the board of a retail business firm in Winterthur, Switzerland

1965-1968

Research associate, Institute for Business Administration, University of St. Gallen, Switzerland

1968-1970

Instructor, doctoral seminar on business research methodology, University of St. Gallen, Switzerland

1970-1972

Director of basic research program on the "Diffusion and Adoption of Innovations in the Swiss Economy", Institute for Business Administration, University of St. Gallen, Switzerland

1971-1972

Visiting Post-Doctoral Research Fellow at Krannert Graduate School of Industrial Administration, Purdue University, West Lafayette/Indiana, and School of Business Administration, University of California, Berkeley/California, USA

1973-1980

Full-time teaching of business administration, University of St. Gallen, Switzerland

since 1981

Part-time teaching at University of St. Gallen, Switzerland

1981-1994

Research director, later general manager and member of the board, Research Institute of the Swiss Society for Applied Social Research, Zurich, Switzerland

RESEARCH INTERESTS AND AREAS OF PROFESSIONAL COMPETENCE

Methodology of empirical marketing and social research

Diffusion and adoption research

Image research; communications and media research

Sponsoring and selling research

Human resources management and labour market research

Consumer behaviour research

Ecology and marketing; social marketing

TEACHING EXPERIENCE, GRADUATE SEMINARS

Business Management and Organisation, Human Resources Management

Marketing, Selling, Advertising, Sponsoring, Public Relations, Distribution, Retailing, Consumer and Buyer Behaviour, Marketing Research

Research methodology, using statistical computer software packages.

PUBLICATIONS

For a complete list see separate bibliography.

 

 

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