OUR NEW STUDIES -- AVAILABLE OR CURRENTLY UNDERWAY
January 2003
New WISO Entry in ESOMAR’s Online Directory of Research Agencies 2003
Information about WISO’s specialisations, a Chart of Methods Used and research and consulting Services Offered, together with a hyperlink, may now be found on the ESOMAR web page http://www.esomar.org. ESOMAR, formerly the European Society of Marketing and Opinion Research, is now the "World Association of Research Professionals”, headquartered in Amsterdam, the Netherlands.
- "Mega Merger" CREDIT SUISSE GROUP & „WINTERTHUR" INSURANCE COMPANY: a new all-finance group. A representative sample survey with telephone interviews within the total Swiss population, August, 1997. For a summary description of research goals, study design, data collection method, questions, sampling technique etc. in German: click here.
- "Elefant Wedding" in the Swiss Banking Industry: The merger of UBS (Union Bank of Switzerland) plus SBC (Swiss Bank Corporation) equals the new UBS (United Bank of Switzerland) -- worldwide the New Number One in Banking ! A representative sample survey with telephone interviews within the total Swiss population, December , 1997 (for a summary description of research goals, study design, data collection method, questions, sampling technique etc. in German: click here).
- New omnibus survey , planned twice a year in 1998 (spring, autumn), on Sponsoring : Recall and image of sponsor companies, buying intentions as to their products, brands or services. Representative sample surveys with telephone interviews within the total Swiss population. For a summary description of research goals, study design, data collection method, questions, sampling technique etc. in German: click here.
- "Cyber Universities" in Switzerland: Summary report on our representative surveys, completed in 1997, within the total Swiss population and among students of distance universities, concerning knowledge and evaluation of and personal interest in completing university level distance learning.
- "Elefant Wedding" in the Swiss Banking Industry No. 2: The merger of UBS (Union Bank of Switzerland) & SBC (Swiss Bank Corporation) to the new UBS (United Bank of Switzerland). Second wave of interviews and trend analyses, after the agreement to the merger deal by the two General Assemblies of share-holders in February, 1998. A representative sample survey with telephone interviews within the total Swiss population (for a summary description of research goals, study design, data collection method, questions, sampling technique etc. in German: click here).
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